88 Fleet Street, London EC4Y 1DH, United Kingdom
Phone: +44 20 7483 9216 | Email: [email protected]
Privacy Policy
Last Updated: November 21, 2025
Our Commitment to Your Privacy
At Friction Less Marketing, we recognize that your privacy is important. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. We are committed to protecting your personal data and ensuring transparency in our data practices.
We believe in being clear and open about how we collect and process data. This policy provides comprehensive information about your privacy rights and how the law protects you.
Information We Collect
Personal Information You Provide
We collect information that you voluntarily provide to us when you express interest in obtaining information about us or our services, participate in activities on our website, or otherwise contact us. The personal information we collect may include:
- • Name and contact details including email address, postal address, and telephone number
- • Business information such as company name, job title, and industry sector
- • Inquiry details and messages you send through our contact forms
- • Any other information you choose to provide when communicating with us
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and your interaction with our site. This may include:
- • Device information such as IP address, browser type, and operating system
- • Usage data including pages visited, time spent on pages, and navigation patterns
- • Referral information showing how you arrived at our website
- • Location data derived from your IP address for regional service customization
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.
How We Use Your Information
We use the information we collect for various legitimate business purposes, including:
Service Delivery and Communication
To respond to your inquiries, provide information about our services, manage your requests, and maintain ongoing communication regarding our business relationship.
Website Improvement and Analytics
To understand how visitors use our website, analyze trends, track user movements, and gather demographic information to improve our site functionality and user experience.
Marketing and Communications
To send you marketing communications about our services, industry insights, and relevant updates, where you have consented or we have a legitimate interest to do so.
Legal Compliance and Protection
To comply with legal obligations, protect our rights and interests, prevent fraud and abuse, and maintain the security of our website and business operations.
How We Share Your Information
We do not sell your personal information. We may share your information with third parties only in the following circumstances:
- → Service Providers: We engage trusted third-party companies to perform services on our behalf, such as website hosting, data analysis, email delivery, and customer service support. These providers have access to your information only as necessary to perform their functions.
- → Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections.
- → Legal Requirements: We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights or comply with legal processes.
- → With Your Consent: We may share your information with third parties when you have given us explicit permission to do so.
How We Protect Your Information
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:
- ✓ Encryption of data in transit using secure socket layer technology
- ✓ Regular security assessments and updates to our systems
- ✓ Restricted access to personal information on a need-to-know basis
- ✓ Employee training on data protection and confidentiality
While we strive to protect your personal information, please be aware that no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but continuously work to improve our protective measures.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including legal, accounting, or reporting requirements. The retention period depends on the nature of the information and the purpose for processing:
- • Contact form submissions are retained for up to three years for business development purposes
- • Website analytics data is aggregated and anonymized after six months
- • Marketing consent records are kept for the duration of our relationship plus six years
- • Financial and tax records are retained in accordance with legal requirements
Your Privacy Rights
Under data protection laws, you have certain rights regarding your personal information. These rights include:
Right to Access
You have the right to request copies of your personal information that we hold.
Right to Rectification
You have the right to request correction of any incomplete or inaccurate information.
Right to Erasure
You have the right to request deletion of your personal information in certain circumstances.
Right to Data Portability
You have the right to receive your data in a structured, commonly used format.
Right to Object
You have the right to object to processing of your data for direct marketing purposes.
Right to Withdraw Consent
You have the right to withdraw your consent at any time where we rely on consent.
To exercise any of these rights, please contact us using the details provided at the end of this policy. We will respond to your request within one month, and we may need to verify your identity before processing your request.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- ✓ Avoid filling out contact forms, account registrations, or any data-submitting features
- ✓ Disable cookies through your browser settings (see our Cookie Policy for more details)
- ✓ Contact us directly to request the deletion of any previously shared personal data
We respect your privacy choices. If you would like us to delete your data, please reach out to us using the contact details provided below. We will process your request promptly in accordance with applicable data protection laws.
Third-Party Websites
Our website may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take necessary action to remove that information.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website after any modifications indicates your acceptance of the updated policy.
Contact Us About Privacy
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Friction Less Marketing
88 Fleet Street
London EC4Y 1DH
United Kingdom
Phone: +44 20 7483 9216
Email: [email protected]